Mister Locher

I created a visual identy for independent entrepreneur Ambros Locher’s (my father) work. His main field of work lies in janitorial services and contract work in gardening. The new name «Herr Locher» tells potential customers who their dealing with from the get go. From 2020 onward, Ambros Locher will use the new visual identity to acquire new constumers. It includes Business card design, letter and invoice templates, car branding and a new website. Using a single main color derived from a cleaning detergent and rectangle to symbolize the various buildings he’s working on, the design was kept simple, elegant and to the point.